品牌理念

　　l 對細(xì)節(jié)的專注就是對質(zhì)量的追求

　　Focus on details stands for the permanent pursuit of quality.

　　高質(zhì)量的產(chǎn)品是蓓賽麗珂(Peserico)品牌最主要的優(yōu)勢，不斷追求細(xì)節(jié)的完美使今天很多成衣都含有大量的手工制作的成分。所有產(chǎn)品都在意大利制造：選擇優(yōu)質(zhì)的材料，精心打造每一個細(xì)節(jié)使每一件服飾都外觀精美，穿著舒適。

　　Peserico brand is mainly featured by its high-end products. The constant pursuit of details makes many Peserico garments today contain a large number of hand-made elements. All products are purely made in Italy, using the finest materials and even the smallest detail is carefully and thoughtfully crafted to bring each Peserico piece an elegant appearance and a comfortable fit.

　　今天在總部Cornedo Vicentino的工廠里活躍著百余名員工，為了使每件產(chǎn)品都能精益求精，工廠保持了很多手工工坊的特點(diǎn)，員工們的激情與專注反應(yīng)在每件產(chǎn)品中，使每一件服飾都具有著其獨(dú)特性。蓓賽麗珂(Peserico)的每一件服裝都反映了其專業(yè)手工工人的卓越技藝，每一個生產(chǎn)步驟都要通過嚴(yán)格的質(zhì)量測試。

　　Today, there are more than 100 employees who continue their day in day out creative work in the Cornedo Vicentino factory of Peserico. Exploring excellence and perfection, Cornedo Vicentino factory maintains lots of characteristics of hand-made workshops. The passion and dedication of employees are reflected in each piece of garment, endowing every product its own uniqueness. Each Peserico piece passes the strictest quality testing and incorporates the leading craftsmanship of Italian skilled workers.

　　　　品牌首席執(zhí)行官兼創(chuàng)意總監(jiān)

　　Riccardo Peruffo

　　Riccardo Peruffo先生, 蓓賽麗珂(Peserico)總裁與創(chuàng)意總監(jiān), 于1974年出生在Valdagno市, 這座城市在一個世紀(jì)以來都是意大利的羊毛加工中心。其父親Giuseppe Peruffo先生與母親Maria Peserico女士共同創(chuàng)建了蓓賽麗珂(Peserico)品牌。從兒時Riccardo Peruffo先生就對服裝世界開始學(xué)習(xí)與了解，并在服裝手工工坊中生活。 這個小工坊已在近年被改造成一個現(xiàn)代化的企業(yè)。

　　Riccardo Peruffo, CEO and Creative Director of the brand Peserico, was born in 1974 in Valdagno, a town next to Vicenza known for its centuries-old wool manufacturing. Riccardo, son of Giuseppe Peruffo and Maria Peserico - founders
of the Peserico Company - as a child learns about the world of clothing, living personally and intensely the life of a tailoring lab that in those years becomes a modern and structured Company.

　　繼承了家庭對“完美”的偏愛，注重品質(zhì)，注重細(xì)節(jié)，完美主義已經(jīng)成為了他的性格特點(diǎn)。在帕多瓦大學(xué)獲得經(jīng)濟(jì)學(xué)學(xué)位后，加入公司，把單純的女裝系列開發(fā)成女式時裝造型系列。十幾年前在他的領(lǐng)導(dǎo)下，蓓賽麗珂加強(qiáng)了對國外市場的開發(fā)，并在意大利開設(shè)了***家自己的旗店。

　　Thanks to his family, Riccardo is trained to favor the "well done" job, that means to give a particular attention to quality and to details that, over time, becomes a peculiar trait of his character. After graduating in Economics at the University of Padua, Riccardo joins the company and develops women’s collections to a real total look. Starting from 2000, under his leadership, the Peserico strengthens increasingly its presence abroad and at the same time, it opens the first flagship store in Italy.

　　Ricarrdo引領(lǐng)蓓賽麗珂在“發(fā)展純正和完善意大利制造工藝”的道路上堅(jiān)持向前。他非常重視對發(fā)展當(dāng)?shù)匦袠I(yè)專有技術(shù)方面的投資。他始終認(rèn)為蓓賽麗珂***的投資是“依靠意大利獨(dú)特的傳統(tǒng)”。

　　Ricarro leads his Peserco to consolidate in the development of all those manufacturing processes to offer a real and complete Made in Italy. He gives also much importance to investments oriented to the local know-how’s development. Riccardo firmly believes that the best investment ever is “rely on the inimitable Italian tradition”.